Nike's New Year red envelope race
In a charming commercial for the brand, a monetary gift on the Lunar New Year turns into a frantic, ongoing cat-and-mouse chase.
)
Credits
View on- Agency Wieden + Kennedy/Shanghai
- Production Company MJZ/LONDON
- Director Steve Ayson
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Wieden + Kennedy/Shanghai
- Production Company MJZ/LONDON
- Director Steve Ayson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Shanghai
- Production Company MJZ/LONDON
- Director Steve Ayson
The celebratory tradition of gifting money in a red envelope becomes a decade-spanning cat-and-mouse pursuit in this charmingly humorous spot from Nike and Wieden+Kennedy Shanghai.
Focusing on a young girl who's been instructed not to take a gift from her over-generous auntie, The Great Chase scoots nimbly in time to show the ongoing game of finacial-tag between the two.
Deftly shot by MJZ's Steve Ayson, enjoyably maximising the ridiculousness of the scenarios, this timely treat from the sportswear brand has got legs.
