Old Spice’s sweaty saga
Deodorant warriors save the world from bad odours in Wieden + Kennedy’s anime-inspired web series for the P&G brand.
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Credits
View on- Agency Wieden + Kennedy/Sao Paulo
- Production Company Combover Studio
- Director Vitor Campos
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Credits
View on- Agency Wieden + Kennedy/Sao Paulo
- Production Company Combover Studio
- Director Vitor Campos
- Art Director Arthur Tavares
- Executive Producer Marcelo Pereira
- Post Supervisor Raphael Fontenelle
- Editor Luiz Filipe Gui
- Sound Design Loud/Sao Paulo
- Music Director Gustavo Garbato
- Music Director Felipe Kim
- Audio Post Pedro Cortez
- Audio Post Eduardo Barbosa
- Audio Executive Producer Maia Feres
- Creative Director Felipe Paiva
- Creative Director Jose Ferraz
- Creative Director Rafael Melo
- Creative Director Charles Faria
- Creative Director Renan Molin
- Copywriter Matheus Endo
- Copywriter Leandro Vasconcellos
- Copywriter Nelson Prado
- Art Director Gustavo Henrique
- Art Director Izadora Petrovcic
- Head of Production Patricia Gaglioni
- Animation Supervisor Alexandre Barreto
- Audio Post Ricardo Bertran
- Audio Post Luca Fasano
- Audio Post Rodrigo Tedesco
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Credits
powered by- Agency Wieden + Kennedy/Sao Paulo
- Production Company Combover Studio
- Director Vitor Campos
- Art Director Arthur Tavares
- Executive Producer Marcelo Pereira
- Post Supervisor Raphael Fontenelle
- Editor Luiz Filipe Gui
- Sound Design Loud/Sao Paulo
- Music Director Gustavo Garbato
- Music Director Felipe Kim
- Audio Post Pedro Cortez
- Audio Post Eduardo Barbosa
- Audio Executive Producer Maia Feres
- Creative Director Felipe Paiva
- Creative Director Jose Ferraz
- Creative Director Rafael Melo
- Creative Director Charles Faria
- Creative Director Renan Molin
- Copywriter Matheus Endo
- Copywriter Leandro Vasconcellos
- Copywriter Nelson Prado
- Art Director Gustavo Henrique
- Art Director Izadora Petrovcic
- Head of Production Patricia Gaglioni
- Animation Supervisor Alexandre Barreto
- Audio Post Ricardo Bertran
- Audio Post Luca Fasano
- Audio Post Rodrigo Tedesco
Created in collaboration with Wieden + Kennedy, P&G owned deodorant brand Old Spice has launched this scentsational animated web series inspired by Japanese anime.
With vibrant animation directed by Vitor Campos through Combover Studio, the creative tells the adventure of two deodorant warriors - Old Spice Spray and Old Spice Bar - who fight to save the planet Aromia from the evil forces of sweat.
The series, which aims to strengthen the brand's relationship with the gaming audience in Latin America, consists of three episodes, united by the protagonists' ongoing mission to fulfil an ancient prophecy.
