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Orange – First Steps

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Capturing an infant's First Steps is a test of all parents quick reflexes and swift shutter-trigger-finger.

Matching the speed of his pop's videography skills is the tentative toddler at the heart of Orange and Publicis Conseil's adorable new spot for its 5G service.

The work, a team-up with Apple's iPhone 12, sees the aforementioned rugrat bring joy as he shows off his new swagger strolling through the city to Asha Bhosle’s Udi Baba.

Directed by Rudi Rosenberg, the endearing work tells a relatable yet spectacular tale with panache, giving its delightful mini-star plenty of catwalk space to shine.

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