Progressive’s new princess falls out of dreamland
A fractured fairy tale shocks one small business owner back into the real world.
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Credits
View on- Agency Arnold Worldwide
- Production Company O Positive
- Director David Shane
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Credits
View on- Agency Arnold Worldwide
- Production Company O Positive
- Director David Shane
- Chief Creative Officer Icaro Doria
- Executive Creative Director Sean McBride
- Creative Director Nate Donabed
- Creative Director Joshua Kahn
- Senior Art Director Wesley Dorsainvil
- Copywriter Becky Brinkerhoff
- Senior Producer Broadcast Nicole Hollis-Vitale
- Assistant Producer Danielle Balanov
- HP Integrated Zamile Vilakazi
- BPM Danielle Ivicic
- Managing Director Val Bettini
- Executive Producer Ralph Laucella
- DP Gyula Pados
- Edit Company Rock Paper Scissors
- Editor Carlos Arias
- Executive Producer Eve Kornblum
- Producer Julianne Cort
- Animation Company Passion Pictures/New York
- Executive Producer Debbie Crosscup
- VFX Company Brickyard VFX/Boston
- Lead VFX Gina Downing
- VFX Artist Dave Waller
- VFX Artist Jimi Simmons
- Head of Production Ellen Schmitt
- Colorist Tim Masick
- Sound Design/Audio Mixer Michael Secher
- Line Producer Jason Reda
- Executive Producer Belle Palmer
- Head of Production Mike Turoff
- Producer Yvette Farmer
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Arnold Worldwide
- Production Company O Positive
- Director David Shane
- Chief Creative Officer Icaro Doria
- Executive Creative Director Sean McBride
- Creative Director Nate Donabed
- Creative Director Joshua Kahn
- Senior Art Director Wesley Dorsainvil
- Copywriter Becky Brinkerhoff
- Senior Producer Broadcast Nicole Hollis-Vitale
- Assistant Producer Danielle Balanov
- HP Integrated Zamile Vilakazi
- BPM Danielle Ivicic
- Managing Director Val Bettini
- Executive Producer Ralph Laucella
- DP Gyula Pados
- Edit Company Rock Paper Scissors
- Editor Carlos Arias
- Executive Producer Eve Kornblum
- Producer Julianne Cort
- Animation Company Passion Pictures/New York
- Executive Producer Debbie Crosscup
- VFX Company Brickyard VFX/Boston
- Lead VFX Gina Downing
- VFX Artist Dave Waller
- VFX Artist Jimi Simmons
- Head of Production Ellen Schmitt
- Colorist Tim Masick
- Sound Design/Audio Mixer Michael Secher
- Line Producer Jason Reda
- Executive Producer Belle Palmer
- Head of Production Mike Turoff
- Producer Yvette Farmer
Channeling Ella Enchanted, Good Morning is a fun, tongue-in-cheek look at the realities of owning a small business.
With cute and clever animations interacting with live-action, this short commercial is sweet and silly. All the little creatures and cacti innocently sing along, until a puddle announces that she’s going to put a customer in crutches, cutting the fairy tale abruptly short.
Snapped out of her animated delusion, the business store owner watches, horrified, as a young woman is wheeled out on a stretcher. This ad, designed by Arnold Worldwide, is cheeky and a bit threatening, all wrapped up in a cute little animated bow.
