The US Census 2020 wants to represent everyone
Featuring snapshots of Native American people, Who I Am is a stunning collage of multicultural heritage.
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Credits
View on- Agency G&G
- Production Company Lucky 21
- Director Jeff Bednarz
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Credits
View on- Agency G&G
- Production Company Lucky 21
- Director Jeff Bednarz
- Group Creative Director/Copywriter Michael Gray
- Creative Director Joani Gray
- Editor Sai Selvarajan
- Colorist Neil Anderson
- Audio Engineer Scottie Richardson
- Assitant Editor Juan Vargas
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency G&G
- Production Company Lucky 21
- Director Jeff Bednarz
- Group Creative Director/Copywriter Michael Gray
- Creative Director Joani Gray
- Editor Sai Selvarajan
- Colorist Neil Anderson
- Audio Engineer Scottie Richardson
- Assitant Editor Juan Vargas
Voiced by actor Arthur Redcloud, this short PSA for the US Census 2020 is a respectful and celebratory portrait of Native Americans.
The US Census has a history of low participation by marginalized communities. Who I Am is aimed at Native American populations, identifying a small selection of tribes that exist in the United States and Canada, encouraging them to participate in the upcoming count.
Redcloud’s voice-over is accompanied by images of children smiling in front of a backdrop on a pier, quick cuts of pow wow dancers, cultural signifiers, and landscapes, creating an expansiveness in thirty seconds.
One of the reasons this short piece works so well is because it is created for and by Native people. Lucky 21 worked with Michael Gray of G&G, who if of Blackfeet and Chippewa-Cree heritage, to create the narrative in this film. The traditional drums, expertly mixed by Lucky Post, are also authentic, and the photos of Native American express an expansiveness and an emotional connection to both the modern and ancient tribal cultures.
