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Ram – Premature Electrification

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Symptoms include fearing you may not be able to last as long as you’d like, having to stop-start, stop-start just when you’re getting going, and fearing you don’t have enough power to deliver your payload. 

Created by Chicago agency Highdive, and directed by Ric Cantor through Interrogate, this amusing ad features eye-rolling, unsatisfied wives, worried husbands and a whole lot of fun with puns.

It’s a variation on just one gag, but it’s a good one, and positions the all electric RAM 1500 Rev as a car that will offer ride a satisfying ride free of disturbing dysfunctions.

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