Rising damp
Enel X Pay’s fun ad sees distracted parents accidentally allow their sitting room to be repurposed.
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Credits
View on- Agency DUDE/Milan
- Production Company Dude Service
- Director Jon Barber
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Unlock full credits and more with a shots membership
Credits
View on- Agency DUDE/Milan
- Production Company Dude Service
- Director Jon Barber
- Production Service Family Production
- DP Luca Esposito
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DUDE/Milan
- Production Company Dude Service
- Director Jon Barber
- Production Service Family Production
- DP Luca Esposito
Polo caps off to the set builders behind this comic commercial for the digital banking service.
Making the point that wrangling old-timey paper bills can take up too much of your precious time, Enel X Pay promotes its easy digital banking system by imagining what happens when two parents are too distracted by paperwork to listen to their nippers’ requests.
The spot, titled The Swimming Pool, was created and produced by Milan agency DUDE and directed by Jon Barber, and sees the kids 'innocently' ask their preoccupied folks if they can play water polo in the sitting room, leading to a beautifully realised indoor water park situation.
