Ronald McDonald Foundation's home away from home
The restaurant chain's charity supporting children in hospital launches a heartwarming animation by Juan Pablo Machado marking its 30th anniversary.
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Credits
View on- Agency TBWA/Paris
- Production Company Passion Animation Studios
- Director Juan Pablo Machado
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Credits
View on- Agency TBWA/Paris
- Production Company Passion Animation Studios
- Director Juan Pablo Machado
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Audrey Lucet
- Producer Elisabeth Boitte
- Executive Producer Marc Bodin-Joyeux
- Executive Producer Marion Vermogen
- Producer Julien De Lestrange
- Head of Production Lisa Hieblot
- Editor Nazim Meslem
- Post Production David Fayo
- Head of Post Production Severine Damolini
- Sound Designer Alexandre Robieux
- Head of Music & Sound Olivier Lefebvre
- Music Producer Fabrice Pouvreau
- Head of Music Ferdinand Huet
- Composer Martin Boumendil Janssen
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Credits
powered by- Agency TBWA/Paris
- Production Company Passion Animation Studios
- Director Juan Pablo Machado
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
- Art Director Audrey Lucet
- Producer Elisabeth Boitte
- Executive Producer Marc Bodin-Joyeux
- Executive Producer Marion Vermogen
- Producer Julien De Lestrange
- Head of Production Lisa Hieblot
- Editor Nazim Meslem
- Post Production David Fayo
- Head of Post Production Severine Damolini
- Sound Designer Alexandre Robieux
- Head of Music & Sound Olivier Lefebvre
- Music Producer Fabrice Pouvreau
- Head of Music Ferdinand Huet
- Composer Martin Boumendil Janssen
The Ronald McDonald Foundation, which provides housing for the families of children in hospital, has launched this touching animation celebrating its 30th anniversary, created by TBWA Paris and directed by Juan Pablo Machado through Passion Paris.
Titled Tout Proche (So Close), the poetic and poignant 90-second film sees a mother reading a bedtime story over the phone to her young son, who is in hospital. As the story unfolds, the house magically moves across dreamy, illustrated landscapes towards the hospital until the family is reunited.
Machado said: “It’s a real pleasure to have had the opportunity to work on this project. TBWA and Passion provided me with a reassuring level of trust and an expressive framework, giving me all the tools to push the narrative and artistic aspects of the project as far as possible.”
