Samsung’s futuristic frozen assets
The electronics brand promotes its BESPOKE fridge service with a slick spot imagining a world of uber cool customised fridges.
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Credits
View on- Agency Cheil Worldwide/Seoul
- Production Company Gut Production
- Director Hyunhang Lee
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Credits
View on- Agency Cheil Worldwide/Seoul
- Production Company Gut Production
- Director Hyunhang Lee
- Creative Director Seulki Lee
- Art Director Seokyun
- Copywriter Kayoung
- Copy Writer Habin Park
- Art Director Jaeyoon Jeong
- Producer An Young Jun
- Executive Producer Eunjin Park
- Producer Jiseong Jeon
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Credits
powered by- Agency Cheil Worldwide/Seoul
- Production Company Gut Production
- Director Hyunhang Lee
- Creative Director Seulki Lee
- Art Director Seokyun
- Copywriter Kayoung
- Copy Writer Habin Park
- Art Director Jaeyoon Jeong
- Producer An Young Jun
- Executive Producer Eunjin Park
- Producer Jiseong Jeon
Created by Cheil Worldwide, the film was directed by Hyunhang Lee through Gut Productions and comprises five different stories of five people with distinct obsessions about their white goods.
Stories include a wine-obsessed man with a BESPOKE wine cooler inside a document cabinet in his WFH office; a woman who is a tad over strict about the ice in her iced beverages; and an astronaut in outer space who demands her steak be preserved in optimal temperature with minimal moisture loss, requiring a BESPOKE refrigerator’s multi-pantry defrost mode.
A beautifully designed bit of freezing fun.
