Sandy Hook Promise’s dark comedy
Starring a cast of high-profile comedians, this chilling spot from the American non profit organisation urges people to take school shooting jokes seriously.
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Credits
View on- Agency BBDO/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
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Credits
View on- Agency BBDO/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Supporting Director (Los Angeles) Tony Yacenda
- Supporting Director (New York) Samantha Scaffidi
- Co-Founder Brian Carmody
- Co-Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Executive Producer Drew Santarsiero
- Head of Production Alex Hughes
- Associate Producer KJ Brown
- Editing Rock Paper Scissors
- Edit Managing Director Eve Kornblum
- Edit Executive Producer Justin Kumpata
- Editor Paul Hardcastle
- Editing Trim
- Editor Paul Hardcastle
- Assistant Editor Helena Teixeira
- Color Executive Producer/Managing Director Heath Raymond
- Post Producer Tatyana Alexandra
- Color Rare Medium
- Colorist Fergus McCall
- Conform/Finishing Selected Works
- Post Executive Producer Alex Fitzgerald
- Music/Sound Human Music & Sound Design/USA
- Chief Audio Engineer/Creative Director/Music/Audio Mixer/Sound Design Sloan Alexander
- Audio Executive Producer James Dean Wells
- Audio Post Producer Rob Suchecki
- Worldwide Chief Creative Officer David Lubars
- North America Chief Creative Officer Luiz Sanches
- New York Chief Creative Officer Matt MacDonald
- Creative Director Lance Vining
- Creative Director Gary Du Toit
- HP Alex Gianni
- Senior Producer Michael Woodall
- Senior Music Producer Julia Millison
- Designer Jong Yeu Wu
- Associate Producer Holland Kemp
- Production Designer Justin Allen
- Production Designer Peter Benson
- DP Justin Gurnari
- DP Joe Arcidiacono
- Edit Executive Producer Noreen Khan
- Assistant Editor Lorna Searl
- Talent Billy Eichner
- Talent Wanda Sykes
- Talent David Cross
- Talent Margaret Cho
- Talent Roy Wood Jr
- Talent Iliza Shlesinger
- Talent Caitlin Reilly
- Talent Jay Pharoah
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Credits
powered by- Agency BBDO/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Supporting Director (Los Angeles) Tony Yacenda
- Supporting Director (New York) Samantha Scaffidi
- Co-Founder Brian Carmody
- Co-Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Executive Producer Drew Santarsiero
- Head of Production Alex Hughes
- Associate Producer KJ Brown
- Editing Rock Paper Scissors
- Edit Managing Director Eve Kornblum
- Edit Executive Producer Justin Kumpata
- Editor Paul Hardcastle
- Editing Trim
- Editor Paul Hardcastle
- Assistant Editor Helena Teixeira
- Color Executive Producer/Managing Director Heath Raymond
- Post Producer Tatyana Alexandra
- Color Rare Medium
- Colorist Fergus McCall
- Conform/Finishing Selected Works
- Post Executive Producer Alex Fitzgerald
- Music/Sound Human Music & Sound Design/USA
- Chief Audio Engineer/Creative Director/Music/Audio Mixer/Sound Design Sloan Alexander
- Audio Executive Producer James Dean Wells
- Audio Post Producer Rob Suchecki
- Worldwide Chief Creative Officer David Lubars
- North America Chief Creative Officer Luiz Sanches
- New York Chief Creative Officer Matt MacDonald
- Creative Director Lance Vining
- Creative Director Gary Du Toit
- HP Alex Gianni
- Senior Producer Michael Woodall
- Senior Music Producer Julia Millison
- Designer Jong Yeu Wu
- Associate Producer Holland Kemp
- Production Designer Justin Allen
- Production Designer Peter Benson
- DP Justin Gurnari
- DP Joe Arcidiacono
- Edit Executive Producer Noreen Khan
- Assistant Editor Lorna Searl
- Talent Billy Eichner
- Talent Wanda Sykes
- Talent David Cross
- Talent Margaret Cho
- Talent Roy Wood Jr
- Talent Iliza Shlesinger
- Talent Caitlin Reilly
- Talent Jay Pharoah
New York agency BBDO have launched this clever yet haunting PSA for the Sandy Hook Promise, a non profit organisation dedicated to preventing gun violence in schools.
Directed by Henry-Alex Rubin through SMUGGLER, the spot sees famous comedians such as Billy Eichner, Wanda Sykes, Margaret Cho, Caitlin Reilly Rachel Bloom, Jay Pharoah and more making opening jokes at a live comedy show.
At the end of the film, the rug is pulled to reveal that the quotes were real statements made by school shooters before their attacks, emphasising the importance of never brushing off a warning of gun violence as just a joke.
