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Sandy Hook Promise – Just Joking

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New York agency BBDO have launched this clever yet haunting PSA for the Sandy Hook Promise, a non profit organisation dedicated to preventing gun violence in schools. 

Directed by Henry-Alex Rubin through SMUGGLER, the spot sees famous comedians such as Billy Eichner, Wanda Sykes, Margaret Cho, Caitlin Reilly Rachel Bloom, Jay Pharoah and more making opening jokes at a live comedy show. 

At the end of the film, the rug is pulled to reveal that the quotes were real statements made by school shooters before their attacks, emphasising the importance of never brushing off a warning of gun violence as just a joke. 

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