Santa does self-care for Aldi
The supermarket chain’s charming spot sees the big man take time off to do his own thing on Christmas Eve.
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Credits
View on- Agency TBWA/Paris
- Production Company Iconoclast France
- Director Antoine de Bary
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Credits
View on- Agency TBWA/Paris
- Production Company Iconoclast France
- Director Antoine de Bary
- Producer Domitille Laurens
- Production Services Magic/Vilnius
- Post Production/Sound ELSE (In-House at TBWA France)
- Post Producer Elise Gamboa
- Head of Sound Olivier Lefebvre
- Sound Director Fanny Mithois
- Creative Director Benjamin Marchal
- Creative Director Faustin Claverie
- Copywriter Josselin Pacreau
- Art Director Sebastien Guinet
- Producer Lorraine Poincignon
- HP Maxime Boiron
- Music Creative Director Ferdinand Huet
- Music Creative Director Thomas Jacquet / (Music Supervisor)
- DP Peter Riis
- Editor Cyril Nakache
- Editor Leo Gatelier
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Credits
powered by- Agency TBWA/Paris
- Production Company Iconoclast France
- Director Antoine de Bary
- Producer Domitille Laurens
- Production Services Magic/Vilnius
- Post Production/Sound ELSE (In-House at TBWA France)
- Post Producer Elise Gamboa
- Head of Sound Olivier Lefebvre
- Sound Director Fanny Mithois
- Creative Director Benjamin Marchal
- Creative Director Faustin Claverie
- Copywriter Josselin Pacreau
- Art Director Sebastien Guinet
- Producer Lorraine Poincignon
- HP Maxime Boiron
- Music Creative Director Ferdinand Huet
- Music Creative Director Thomas Jacquet / (Music Supervisor)
- DP Peter Riis
- Editor Cyril Nakache
- Editor Leo Gatelier
Created for Aldi France by TBWA Paris, and directed by Antoine de Bary through ICONOCLAST, Christmas before Christmas follows a rather sassy Santa preparing to entertain his family at home rather than schlepp about delivering presents.
Though he's a universal symbol of generosity, this year it seems Santa wants a spot of me-time, as well as a leisurely meal with loved ones on the night before Christmas.
This means he has to do the sleigh thing a day early, something that the kids are happy with. It also means he gets to enjoy a stroll around Aldi's aisles choosing goodies for his festive table.
The film offers an unusual insight into the little-known, surprisingly stylish private life of everyone's favourite seasonal red-suited gift dispenser.
