Škoda’s creature features
Nature is an endless source of inspiration in FCB's simple yet beautifully animated campaign for the Czech vehicle manufacturer’s first electric compact SUV, Elroq.
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Credits
View on- Agency FCB/London
- Production Company Outsider
- Director Dom&Nic
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Credits
View on- Agency FCB/London
- Production Company Outsider
- Director Dom&Nic
- Producer John Madsen
- Editing Final Cut/London
- Editor Ed Cheesman
- VFX/Animation/Color The Mill/London
- Executive VFX Producer Thomas Cole
- Senior VFX Producer Chris Preston-Barnes
- VFX Creative Director/2D VFX Supervisor Declan Andrews
- VFX Creative Director/3D VFX Supervisor Ted Harrison
- Animation Director David Bryan
- Colorist Maruf Khan
- Sound Designer Mark Hellaby
- Sound/VO Casting 750mph
- Music/Music Supervision Twelve Decibels
- Chief Creative Officer Owen Lee
- Creative Director Giovanni Greco
- Creative Director/Head of Art Jack Walker
- Head of Production (HP) Nikki Chapman
- Senior Producer Rachael Clarke
- DP Jann Doeppert
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency FCB/London
- Production Company Outsider
- Director Dom&Nic
- Producer John Madsen
- Editing Final Cut/London
- Editor Ed Cheesman
- VFX/Animation/Color The Mill/London
- Executive VFX Producer Thomas Cole
- Senior VFX Producer Chris Preston-Barnes
- VFX Creative Director/2D VFX Supervisor Declan Andrews
- VFX Creative Director/3D VFX Supervisor Ted Harrison
- Animation Director David Bryan
- Colorist Maruf Khan
- Sound Designer Mark Hellaby
- Sound/VO Casting 750mph
- Music/Music Supervision Twelve Decibels
- Chief Creative Officer Owen Lee
- Creative Director Giovanni Greco
- Creative Director/Head of Art Jack Walker
- Head of Production (HP) Nikki Chapman
- Senior Producer Rachael Clarke
- DP Jann Doeppert
Czech auto brand Škoda champions its first electric compact SUV, Elroq, with this gorgeously animated campaign created by FCB London and directed by DOM&NIC through Outsider, highlighting how curiosity can lead to inspiration.
The initiative, titled Be more Elroq, centres around the idea that everything in the world – including chipmunks, clouds and raccoons – can be a source of inspiration if you’re curious enough.
In a 45-second hero film, and five additional 20-second spots, fun animal facts are shared by a narrator in a classic nature-documentary style, each creature’s quirk serving as a metaphor that represents a feature of the Elroq.
Owen Lee, Chief Creative Officer at FCB London, says: “With the Elroq launch for Škoda, we wanted to crack open the category and do something genuinely fresh. That's where these curious metaphors come in. They're not just showing you what the Elroq can do, but what Škoda is – a brand with a bold, joyful spirit.”
