SOLITA builds the future
A new brand film for leading European data and tech company SOLITA captures the human potential of data.
)
Credits
View on- Agency Creature of London/London
- Production Company Ntropic/London
-
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Creature of London/London
- Production Company Ntropic/London
- Chief Client Office Hanisha Kotecha
- Creative Megan Egan
- Producer Lew O'Brien
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Creature of London/London
- Production Company Ntropic/London
- Chief Client Office Hanisha Kotecha
- Creative Megan Egan
- Producer Lew O'Brien
A new spot from Creature London for SOLITA creatively captures the way data can help inform the decisions we make.
Produced by Ntropic the spot, called Set Your Data Free, is a campaign created to help SOLITA communicate the brand idea 'Impact That Lasts' to its clients. The film begins with a single CGI firefly being released from a hand in a forest. We then watch it join with thousands of others to show how, when a company’s data is set free to become connected, it can become something spectacular.
“There is huge potential in data, and it is constantly evolving," said Peter Barkman, CMO at Solita. "While we now know the value of data, the utilisation of it is hard, as both the volume and types of data we have access to is growing exponentially. The challenge, and really exciting opportunity, for brands and businesses today is how to capture, store, refine and use data at the same rapid pace.”
