Habito has a sting in its tail
Uncommon's latest ad for Habito continues the campaign's animated carnage and brings to life the pain of interest rate uncertainty.
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Credits
View on- Agency Uncommon/London
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- Director Andy Baker
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Credits
View on- Agency Uncommon/London
- Director Andy Baker
- Sound Designer Dugal Macdiarmid
- Post Production Time Based Arts
- Music Video Theodore
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/London
- Director Andy Baker
- Sound Designer Dugal Macdiarmid
- Post Production Time Based Arts
- Music Video Theodore
Mortgage broker Habit has unveiled its latest Hell or Habito TV campaign which brings to life, in typically dramatised, animated fashion, the hell of interest rate uncertainty.
The 30-second spot, titled Don’t Get Stung, is Uncommon Creative Studio London's seventh instalment of the gory and garish Hell or Habito campaign, but the first for Habito One - Habito’s new range of fixed-for-life mortgages.
Directed by Andy Baker of Andy Baker Studio, the ad opens with an unsuspecting homeowner tending to her cottage garden to the sound of birdsong and the benign hum of flying insects. A newspaper lands on the garden path bearing the headline ‘% interest rates rise’ and ‘homeowners could get stung’ in bold, red font. Suddenly, the sky darkens and the gentle hum builds to an ear-splitting buzz as wasps flood out of a hive in the tree above, angrily dive bombing at her with percentage rate stingers ready to strike.
