Spot the Differin
Galderma’s acne treatment ad promises a better way to tackle the consequences of pimple popping.
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Credits
View on- Agency Deutsch/New York
- Production Company Gravy Films
- Director Crobin Leo
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Credits
View on- Agency Deutsch/New York
- Production Company Gravy Films
- Director Crobin Leo
- Executive Producer/Owner Brent Stoller
- Arranger/Creative Director Matthew O'Malley
- Executive Producer James Dean Wells
- Editing/Graphics Great Machine (In-House at Deutsch/New York)
- Chief Creative Officer Dan Kelleher
- Executive Creative Director George Decker
- Associate Creative Director Allison Navon
- HP Joe Calabrese
- Producer Halley Mangano
- Producer Bo Clancey
- Post Producer Zack Herpy
- Sound Designer/Audio Mixer Marc Healy
- Song "1812 Overture" Pyotr Ilyich Tchaikovsky
- Associate Creative Director Jessica Lomasson
- Editor Cindy Nielsen
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Credits
powered by- Agency Deutsch/New York
- Production Company Gravy Films
- Director Crobin Leo
- Executive Producer/Owner Brent Stoller
- Arranger/Creative Director Matthew O'Malley
- Executive Producer James Dean Wells
- Editing/Graphics Great Machine (In-House at Deutsch/New York)
- Chief Creative Officer Dan Kelleher
- Executive Creative Director George Decker
- Associate Creative Director Allison Navon
- HP Joe Calabrese
- Producer Halley Mangano
- Producer Bo Clancey
- Post Producer Zack Herpy
- Sound Designer/Audio Mixer Marc Healy
- Song "1812 Overture" Pyotr Ilyich Tchaikovsky
- Associate Creative Director Jessica Lomasson
- Editor Cindy Nielsen
It’s pussibley the most revoltingly fun facial care campaign we’ve seen for a while – an array of acne victims discharging their carbunkles accompanied by Tchaikovsky’s 1812 Overture.
Created by Deutsch New York, and directed by Crobin Leo, through Gravy, the spot-themed spot, titled Acne Aftermath, also features exploding cannons, volcanoes and champagne bottles, underlining what a blast the joy of the zit burst can be.
But though pimple-popping does apparently release the pleasure hormone dopamine, it can also leave scars, something the brand's scar treatments aim to correct.
“People love to pop pimples. It’s cringeworthy, but true,” said Deutsch NY Chief Creative Officer Dan Kelleher. “Differin’s expansion in their offering is anchored in understanding that achieving skin clarity is a journey, and no matter where the consumer is in the cycle, Differin has their back, or, in this case, their face.”
