The eyes have it
This new campaign for Swedish eye centre Memira highlights that we sometimes take care of our bodies but neglect our eyes.
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Credits
View on- Agency NORD DDB/Stockholm
- Production Company B-Reel Films/Europe
- Director Nicolina Knapp
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Credits
View on- Agency NORD DDB/Stockholm
- Production Company B-Reel Films/Europe
- Director Nicolina Knapp
- Executive Producer Rikard Astrom
- Executive Producer Lia Eliasson
- Sound House Red Pipe Music & Sound
- Producer Mattias Yngwe
- Copywriter Martin Lundgren
- DP Robin Asselmeyer
- Editor Gustav Orstrom
- Colorist Nicke Cantarelli
Show full credits
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Credits
powered by- Agency NORD DDB/Stockholm
- Production Company B-Reel Films/Europe
- Director Nicolina Knapp
- Executive Producer Rikard Astrom
- Executive Producer Lia Eliasson
- Sound House Red Pipe Music & Sound
- Producer Mattias Yngwe
- Copywriter Martin Lundgren
- DP Robin Asselmeyer
- Editor Gustav Orstrom
- Colorist Nicke Cantarelli
Yoga, swimming, meditation... there are many different ways that we employ to take care of our bodies and minds.
But this new campaign for Memira tells us that we're less adept at thinking about our eyes. The spot, called Take Care of Your Eyes, was created by NORD DDB Stockholm and directed by Nicolina Knapp through B-Reel Films, and shows how people taking part in the above activities are at a disadvantage because of awkward glasses or uncomfortable contact lenses.
