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KLP – The Last Resort

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Staying in luxury boutique hotels, flying first class, popping champagne in the back of a limo – the life of an influencer is enough to turn us mortals pea-green with envy. 

And yet, even the most Insta-glam lifestyle can sometimes lose its allure. It's not just the jetlag or the endless partying - it's the fact that anyone with an iPhone and over 10k followers can call themselves an influencer these days. 

Such is the identity crisis faced by one 'grammer in this comic campaign for KLP (The Municipal Employee Fund), created by Anorak Oslo and directed by Bacon's Kristoffer Borgli. Should he be doing something more meaningful than chasing likes and followers? After toying with the idea of becoming a doctor, he decides that perhaps he'll stick to doing what he does best - and let others do the same.  

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