Staropramen’s surreal exploration of talent
Sometimes you need to pause and reflect on how you got to the top of your game.
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Credits
View on- Agency The Future Bakery/Prague
- Production Company Creative Embassy
- Director Lubos Vacke
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Credits
View on- Agency The Future Bakery/Prague
- Production Company Creative Embassy
- Director Lubos Vacke
- Colorist Hannibal Lang
- Executive Producer Vasek Sladek
- Post Production RUR
- VFX Artist Michal Mocnak
- Producer Michal Berka
- DP David Hoffman
- Editor Katarina Gramatova
- Sound Designer Samuel Jurkovic
- Copywriter Billy Rayner
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Future Bakery/Prague
- Production Company Creative Embassy
- Director Lubos Vacke
- Colorist Hannibal Lang
- Executive Producer Vasek Sladek
- Post Production RUR
- VFX Artist Michal Mocnak
- Producer Michal Berka
- DP David Hoffman
- Editor Katarina Gramatova
- Sound Designer Samuel Jurkovic
- Copywriter Billy Rayner
Featuring three leaders in their respective industries, Staropramen ties its brand to the values of these pioneers.
Each film creates its own mythology around these men, surrounding them with the tools of their trade and the accolades of their careers. There’s a cinematic feel as we move through their place of work; the camera tilts strangely, lights flicker, pages fall around them.
Engaging and surreal, the three men are a former footballer and current Czech coach, Jaroslav Šilhavý (Soccer Coach), Hynek Čermák, a Theater Actor, and Staropramen’s own Brewmaster Jan Špaček, who invented his own beer as an experiment. The agency lead was The Future Bakery, the spots were directed by Ludos Vacke, and produced by Creative Embassy.
