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Steve Madden – SMtv's House of Steve

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A second collaboration with Golden Projects director Steve Brahms, designer footwear brand Steve Madden unveils this nostalgia-packed campaign showcasing its Spring 2025 collection.  

Titled SMtv’s House of Steve, the high-energy spot was inspired by iconic pop culture moments of the ‘90s and is celebration of bold trends, self-expression, and the unmistakable energy of New York City. 

Set to the beat of Salt N’ Pepa’s Shoop, it features special cameos by real New York artisans including burlesque performers, showgirls, musicians, drag queens, break dancers and Steve Madden himself.  

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