The BHF’s cardiac calming bet
The British Heart Foundation health charity announces a weekly lottery that will offer players the chance to fund life-saving research without getting overly stimulated.
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company New Land
- Director jonas Band
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Credits
View on- Agency Saatchi & Saatchi/London
- Production Company New Land
- Director jonas Band
- Chief Creative Officer Franki Goodwin
- Creative Director Lauren Dyer
- Copywriter Katy Stanage
- Art Director Alice Marani
- Producer Josephine Roloff
- Executive Producer Trine Pillay
- Edit Company Stitch
- Editor Jack Singer
- Assistant Editor Laura Reyes Darias
- Offline Producer Angela Hart
- Post Company Black Kite Studios
- Post Producer Polly Durrance
- Colorist Tom Mangham
- VFX Supervisor Guillaume Weiss
- VFX Artist Jonny Freeman
- Sound Design Factory Studios/London
- Sound Producer Beth Massey
- Sound Designer Dan Beckwith
- Executive Creative Director Paddy Fraser
- DP Arvid Kornstrand
- Director's Assistant Jamila Al Adwani
- Production Assistant Sam Luker Brown
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Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company New Land
- Director jonas Band
- Chief Creative Officer Franki Goodwin
- Creative Director Lauren Dyer
- Copywriter Katy Stanage
- Art Director Alice Marani
- Producer Josephine Roloff
- Executive Producer Trine Pillay
- Edit Company Stitch
- Editor Jack Singer
- Assistant Editor Laura Reyes Darias
- Offline Producer Angela Hart
- Post Company Black Kite Studios
- Post Producer Polly Durrance
- Colorist Tom Mangham
- VFX Supervisor Guillaume Weiss
- VFX Artist Jonny Freeman
- Sound Design Factory Studios/London
- Sound Producer Beth Massey
- Sound Designer Dan Beckwith
- Executive Creative Director Paddy Fraser
- DP Arvid Kornstrand
- Director's Assistant Jamila Al Adwani
- Production Assistant Sam Luker Brown
Created by Saatchi & Saatchi, London, the British Heart Foundation’s campaign unveils The Weekly Flutter, in which a £1 ticket can result in a £1000 win – something that is on the mildly exciting end of the gambling spectrum but won't lead to palpitations.
Directed by Jonas Bang through New Land, the film highlights a range of gently exciting moments – from successful pancake flips to unexpected sneezes ¬– that add a little bit of pep to life. It’s based on the insight that the thrill and mood-boosting potential is one of the reasons people play the lottery.
Franki Goodwin, CCO, Saatchi & Saatchi says, “New work for the British Heart foundation? That’s a little bit exciting! As your finger hovers over the play button your hopes are high but.. not too high! That's the idea in a nutshell. These cash prizes aren’t life changing but the lifesaving research is. Forget buying yachts or never working again, this lottery is a little flutter for a big cause.”
