The Columbia Journalism Review tells us how much press we're worth
One of the world’s most respected voices on press criticism releases a powerful, interactive campaign addressing the media’s outdated and biased approach to representing missing people.
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powered by- Agency TBWA Chiat Day/New York
We’d all like to believe that if we went missing, our stories would be all over the news in an attempt to bring us home. However, the truth is that more than 600,000 people go missing every year, with most receiving no press coverage at all.
The media attention that missing people receive varies widely depending on age, race, and gender. Working alongside creative agency TBWA\Chiat\Day, CJR magazine has developed a unique data tool allowing people to calculate their own press value if they were to go missing, based on current reporting in America.
The campaign, titled #EveryoneIsPressworthy, consists of a short film, still images, and an interactive online tool. It aims to raise awareness of these biases and calls on publications to pledge to improve their reporting practices for future underrepresented missing person cases.
