The powers that be (she)
The UNWomen Australia supported group, Women for Election, launches a campaign to challenge patriarchal dominance, encouraging more women to enter politics.
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Credits
View on- Agency BMF/Sydney
- Production Company Sweetshop/Sydney
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Credits
View on- Agency BMF/Sydney
- Production Company Sweetshop/Sydney
- Sound & Music Otis Studios
- Chief Creative Officer: Alex Derwin
- Executive Creative Director Pia Chaudhuri
- Managing Director Edward Pontifex
- Executive Producer Greg Fyson
- Art Director Nadia Ahmed
- Copywriter Ellie Jones
- Head of Art & Design Lincoln Grice
- Head of TV: Jenny Lee-Archer
- Director of Production Karen Liddle
- Producer Tom Davies
- DP Matthew Jenkins
- DP Brad Jarrett
- Colorist Dan Molony
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BMF/Sydney
- Production Company Sweetshop/Sydney
- Sound & Music Otis Studios
- Chief Creative Officer: Alex Derwin
- Executive Creative Director Pia Chaudhuri
- Managing Director Edward Pontifex
- Executive Producer Greg Fyson
- Art Director Nadia Ahmed
- Copywriter Ellie Jones
- Head of Art & Design Lincoln Grice
- Head of TV: Jenny Lee-Archer
- Director of Production Karen Liddle
- Producer Tom Davies
- DP Matthew Jenkins
- DP Brad Jarrett
- Colorist Dan Molony
The for-purpose, non-partisan organisation has collaborated with Sydney agency BMF to inspire more women to step up to public office.
The integrated campaign features a film, Power Like You’ve Never Seen, directed by Phebe Schmidt, through Sweetshop, that wittily questions images of male power – from cantering horseman to handshakes – and calls on Australians to rethink the old order and help to shape a new era of female political leadership.
Licia Heath, Women for Election CEO, commented: “Australians are ready for more women in office; in order to make that vision a reality in future elections, we need to change our idea of what power looks like in Australia. We’ve seen women reclaim it by marching in Canberra, and now we want them to exercise it by taking a seat in each of Australia’s political chambers, be that Council, State or Federal.”
