The secret life of your mum

Launched for Mother’s Day, the campaign, More To Mum, was created in-house and produced by Little Hawk and sees children of varying ages attempt to answer questions revealing how well they know the human being who gave them life. 

Favourite food? “Sushi!” Answers a young woman looking questioningly at Mom, who grimaces at her, “I can’t stand it,” she reveals.
“Er… salads and things?” tries another daughter. “I think you’re talking about what you like,” deadpans the madre.

Another child is shocked to learn that her mother’s past aspirations included wanting to be a nun – though she admits she didn’t really know what that entailed. Clearly.