The simple joy of the gift-giving cycle

Halfords – The Gift That Keeps On Giving

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Agency Karmarama/London
Production Company SMUGGLER/London
Director Joshua Neale

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Credits

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Agency Karmarama/London
Production Company SMUGGLER/London
Director Joshua Neale
VFX Black Kite Studios
Sound Designer 750mph
Chief Creative Officer Nik Studzinski
Executive Creative Director Dan Rutherford
Creative Director Paul Pearson

Producer Sam Topley
Producer Nick Fewtrell
DP Ben Fordesman
Editor Billy Mead
VFX Producer Tamara Mennell
Audio Engineer Mark Hellaby
VFX Artist Guillaume Weiss
Colorist Richard Fearon

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There aren't many presents that can beat receiving your first bike.

Eschewing all the glitz and glamour of rival festive campaigns (and, let's face it, there are enough that throw ALL of the tinsel at the screen), Karmarama have crafted a beautifully simple 20-second film for Halfords relishing in the pure joy getting a cycle-shaped parcel for Christmas can bring.

Entitled The Gift that Keeps on Giving, the spot follows a young girl making her fledgling pedals on her new freedom-machine, with nothing else needing to be said.