TK Maxx's ski-cret Santa
In a fun and flamboyant festive commercial for the retail outlet from Wieden+Kennedy London, a moustachioed daredevil flings out wacky gifts to friends and family.
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Somesuch
- Director Sam Hibbard
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Somesuch
- Director Sam Hibbard
- Editing Cut+Run/London
- VFX Black Kite Studios
- Sound Design 750mph
- Music Supervision Mr Pape
- Creative Director Hollie Walker
- Creative Director Juan Sevilla
- Creative Joanna Osborn
- Executive Creative Director Tony Davidson
- Executive Creative Director Iain Tait
- Producer Tom Dean
- Line Producer Richard Weager
- DP Rob Hardy
- Editor Ben Campbell
- VFX Supervisor Adam Crocker
- Sound Designer Sam Ashwell
- Sound Producer Mary-Ann D'Cruz
- Music Supervisor John Connon
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/London
- Production Company Somesuch
- Director Sam Hibbard
- Editing Cut+Run/London
- VFX Black Kite Studios
- Sound Design 750mph
- Music Supervision Mr Pape
- Creative Director Hollie Walker
- Creative Director Juan Sevilla
- Creative Joanna Osborn
- Executive Creative Director Tony Davidson
- Executive Creative Director Iain Tait
- Producer Tom Dean
- Line Producer Richard Weager
- DP Rob Hardy
- Editor Ben Campbell
- VFX Supervisor Adam Crocker
- Sound Designer Sam Ashwell
- Sound Producer Mary-Ann D'Cruz
- Music Supervisor John Connon
TK Maxx's embracing of the breadth (and oddity) of the goods it sells has made for some seriously entertaining commercials, and in this, it's festive offering, the brand may have found it's perfect mascot.
Featuring 'TK' a generously moustached daredevil gifter, Wieden+Kennedy London's Gift Different throws off the shackles of conventional Christmas present shopping and instead inspires us to go off piste (in this case, literally) with our goodie ideas.
Shot with cheeky aplomb by Somesuch’s Sam Hibbard, the spot's cartoonish style and grandiose soundtrack (a genius choice of Ravel’s Boléro, famous for accompanying Torvill and Dean’s iconic figure skating performance in the 1984 Olympics) makes for a standout execution.
