Townsend Jumps Fence, Lands in Backyard

Backyard Grows with Inking of Seth Townsend
 

Director Seth Townsend bring his brand of comedy to Backyard.

Backyard has bolstered its comedy credentials with the addition of director Seth Townsend to the roster. Townsend comes with a reel of work that includes Axe and Google Plus.

"Our company has a long-standing track record for supporting directors doing strong comedic work," said Backyard owner Blair Stribley. "Seth has a great reel with an eclectic mix of very funny spots. He's a smart, down to earth guy who I know is going to be a great fit with our company. I'm excited to be working with Seth because of his fresh take on comedic advertising and I think he's an excellent representative of the direction Backyard is headed."

Townsend, who went solo in early 2011, spent a number of years as the only American member of the Swedish collective Traktor before becoming one half of the directing duo Seth&Bobby at Partizan. He is also an accomplished writer, having adapted several novels to screenplays.

The addition of Townsend comes at a time of growth for the company, which recently brought on long-time independent rep Chris Zander as a partner, and became bicoastal with the opening of a NYC office. "Seth's work has the right balance of comedic performances and smart filmmaking to succeed in today's advertising world," explained Zander. "He brings such a confident point of view to his work, and he's also a great guy who will fit in perfectly with the culture here. We are known for nurturing and developing successful comedy careers, and we can't wait to help Seth reach his potential as a director."

Published 10, October 2012