Toyota tots hit the road
The auto brand’s new spot features worrying toy-car turmoil that shows how drinking reduces a driver’s abilities to that of a child.
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Credits
View on- Agency DAVID/Sao Paulo
- Audio Production Quiet City Music & Sound
- Global Chief Creative Officer Pancho Cassis
- Chief Operating Officer Sylvia Panico
- Executive Creative Director Edgard Gianesi
- Executive Creative Director Renata Leao
- Creative Director Luiz Alexandre Musa
- Creative Director Fabio Natan
- Art Director Fabio Natan
- Copywriter Luiz Alexandre Musa
- Edition Breno Amorim
- Edition Leonardo Nichida
- Production Fernanda Peixoto
- Producer Ariama Pereira
- Producer Ana Beatriz Duarte
- Music Chris Jordao
- Music Darren Solomon
- Mix & Sound Design Ian Sierra
- Mix & Sound Design Andre Melges
- Executive Production Xanna D'Aguiar
- Executive Production Karina Vadasz
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Credits
powered by- Agency DAVID/Sao Paulo
- Audio Production Quiet City Music & Sound
- Global Chief Creative Officer Pancho Cassis
- Chief Operating Officer Sylvia Panico
- Executive Creative Director Edgard Gianesi
- Executive Creative Director Renata Leao
- Creative Director Luiz Alexandre Musa
- Creative Director Fabio Natan
- Art Director Fabio Natan
- Copywriter Luiz Alexandre Musa
- Edition Breno Amorim
- Edition Leonardo Nichida
- Production Fernanda Peixoto
- Producer Ariama Pereira
- Producer Ana Beatriz Duarte
- Music Chris Jordao
- Music Darren Solomon
- Mix & Sound Design Ian Sierra
- Mix & Sound Design Andre Melges
- Executive Production Xanna D'Aguiar
- Executive Production Karina Vadasz
Created by DAVID São Paulo, Toyota Brazil’s safety campaign uses real footage of kiddie car crash incidents to illustrate the dangers of impaired driving.
Amusing but alarming in equal measure, the film is based on research that alcohol consumption prior to driving so affects an adult driver’s reflexes, coordination and sense of danger, that it renders their road skills comparable to that of an eight-year-old child’s.
The brand film promotes Toyota’s Safety Sense technology, which alerts drivers to potential hazards on the road, while also affirming that having such technology available is not a reason to drive while under the influence.
