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Twinings – Alive in Every Drop

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As any good tea-maker will tell you, the key to a proper brew is in the timing.

Taking its time to tell its stories is this lovely new campaign from Uncommon and Pulse Films director James Marsh, in which three individuals (including performer MC Nino) are caught in the moments around tea-time.

Captured in flowing single-takes - the stand-out being an early morning dance to the track Bad Karma by Axel Thesleff - Twinings Alive in Every Drop series not only makes for stunning snippets of cinema, but also markedly eschews the conventional view of the 'tea drinker'.

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