What’s a Hyundai gotta do to get a beer ‘round here?

Leaving no star unturned, Chris Evans, Rachel Dratch, John Krasinsky, and David Ortiz all show up for this Smaht Pahk, a tongue-in-cheek film for Hyundai. 

Boston accents are some of the most aggressive American dialects on the East Coast, and possibly the nation. Really playing up the dropped ‘r’s, gruff nasal vowels, and mean shit-talking, all the actors lean into the role. It’s the three of them being charming that makes Smaht Pahk appealing and memorable. When Ortiz, Red Sox player and a native of the Dominican Republic, pops out to tell the Bostonians to keep it down, everyone’s in on the joke. Dialect Coach, (shown below,) where Dratch attempts to teach Ortiz how to talk Titletown slang, is wicked pissah.) 

Dirty Water by The Standells, one of the iconic classic rock songs about Beantown. Overall, Innocean Worldwide has taken a simple concept and an understated set design to create an entertaining and low-key ad.