Honda: Ignition
Wieden+Kennedy channel some of Honda's greatest engineering achievements and celebrate human curiosity.
Credits
powered by
- Agency Wieden+Kennedy London/UK
- Production Company Somesuch
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Wieden+Kennedy London/UK
- Production Company Somesuch
- Post Production The Mill London
- Editing Company Final Cut
- Sound Design Factory
- Editor Dan Sherwen
- Director of Photography John Lynch
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Executive Producer Sally Campbell
- Director Aoife McArdle
- Producer James Laughton
- Creative Director Scott Dungate
- Creative Director Kim Papworth
- Post Producer Gemma Humphries
- VFX Supervisor Dan Adams
- VFX Supervisor Jonathan Wood
- Composer Walter Mair via Siren
- Sound Designer Anthony Moore
Credits
powered by
- Agency Wieden+Kennedy London/UK
- Production Company Somesuch
- Post Production The Mill London
- Editing Company Final Cut
- Sound Design Factory
- Editor Dan Sherwen
- Director of Photography John Lynch
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Executive Producer Sally Campbell
- Director Aoife McArdle
- Producer James Laughton
- Creative Director Scott Dungate
- Creative Director Kim Papworth
- Post Producer Gemma Humphries
- VFX Supervisor Dan Adams
- VFX Supervisor Jonathan Wood
- Composer Walter Mair via Siren
- Sound Designer Anthony Moore
Dare to do the things others only dream of.
The closing line of Wieden+Kennedy's latest spot for Honda pays homage to the car giant's biggest engineering achievements.
Creating motorbikes, robots, aviation vehicles and racing cars - all of which feature in the minute-and-a-half-long ad helmed by Aoife McArdle - Honda has created quite a reputation for itself, an ambitious one at that.
The beautifully shot spot taps into Honda's heritage and even eatures Jenson Button on the sly - so keep your eyes peeled.
Tweet your appreciation using #DareToDo.
Read about the intergalatic inspiration behind the spot with creative director Scott Dungate.
Connections
powered by
- Agency Wieden+Kennedy London
- Editing Company Final Cut
- Post Production The Mill London
- Production Somesuch
- Sound Design Factory
- Creative Director Kim Papworth
- Creative Director Scott Dungate
- Director Aoife McArdle
- Director of Photography John Lynch
- Editor Dan Sherwen
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Executive Producer Sally Campbell
- Sound Designer Anthony Moore
Unlock this information and more with a Source membership.
