Lenor: Ode to Skirt; Trousers; Shirt; Scarf

Have you ever thought about the relationship you have with your clothes?

Grey has created a series of ode-inspired spots that recall the uses, history and meaning behind several items of clothing and attempt to rekindle our relationship with individual items.

Addressing skirts, trousers, shirts and scarves, the ads helmed by Joe Roberts remind viewers of the changing fashion trends that affect each item. But they also remind us that in the end, it's how you feel and wear an item that makes it fabulous.

Which is why each item deserves a little Lenor - with the strapline saying that 'It's more than just laundry'.

The spots were created to launch Lenor's new Europe YouTube channel.