Mind The Gender Wage Gap With WONGDOODY

The US Treasury is making plans to redesign the $10 bill to feature a woman and Seattle- and Los Angeles-based agency, WONGDOODY, has teamed up with the American Association of University Women (AAUW) to increase awareness of the US’s persistent gender wage gap.

On average, a woman in America is paid just 79 per cent of her male counterparts. The campaign from WONGDOODY and AAUW is named #TheReal10, inpsired by the Treasury's own #TheNew10 campaign, as it turns focus to the gender wage gap, pushing for more than symbolic change.

The campaign’s hub is http://TheReal10.org , where women can take and add a photo of themselves to create a custom $7.90 bill; there are also additional options to reflect deeper disparities among specific ethnicities (such as $6.30 for African-American women and $5.40 for Hispanic and Latina women).

These personalised bills can then be shared via social media with the hashtag #TheReal10; users are also directed to the AAUW website to learn more about the gender wage gap and ways to work toward equal pay. TheReal10.org also includes a video [top] that was created by AAUW and Rethink Toronto in June to generate attention for this issue.

“The redesign of the $10 bill to feature a woman is exciting, and a great opportunity to bring attention to another monetary issue for women, the gender wage gap,” commented Pam Fujimoto, executive creative director at WONGDOODY. “AAUW has done excellent work toward helping close the gap, and we saw the opportunity to push the message out in a socially driven way to broaden the conversation and build on the great work they’ve already done.”