The Mill's Shenfield to Chair 2018 AICP Show

Matt Miller, president and CEO of AICP today announced that Robin Shenfield, co-founder and CEO of The Mill, will serve as chairperson of the 2018 AICP Show: The Art & Technique of the American Commercial.

The AICP Show takes place in New York during AICP Week, in June, and also includes the debut of the AICP Next Awards, as well as various creative and educational sessions at the AICP Week Base Camp. AICP entries are now being accepted and each year’s AICP Show is made a part of the permanent archive of the Department of Film at The Museum of Modern Art (MoMA) in New York.

Shenfield [above] started The Mill in the UK in 1990 with 30 employees; today it has over 1,000 in offices in London, New York, Chicago and Los Angeles. "Having participated in the AICP Show Curatorial Committee several times, I can attest to the AICP Show being the industry standard for honoring the craft as well as the creativity of marketing communications,” said Shenfield. “The rigorous process to become a Show honoree reflects its high standards.” 

“Robin personifies the evolution of production,” said Miller. “Having built one of the great global digital production companies over the past three decades he has a unique position and perspective in the industry. The Mill has been at the forefront of nearly every creative milestone, and partnered with myriad creative entities to achieve consistent ground-breaking work. His vision has garnered nearly 40 winning pieces in AICP Shows, and earned him unsurpassed respect from his peers.”

If you would like to enter work to be considered for this year's AICP Show or find out more details about the event, you can do so via this link. The deadline to enter work is March 9.