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Funding Circle: Go Further

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Lucky Generals’ has created a joyous, cinematic spot for small-business loans platform Funding Circle, directed by Antoine Bardou-Jacquet through Partizan.

The agency’s second campaign for the brand, it visualises what happens when a collection of ride-on machines break free of their moorings – empowered by a special Funding Circle coin of course – and realise their full potential.

Beautifully crafted, with scrumptious colours and animation and a rather cheeky, off-kilter brio, it bucks the trend of other staid financial services ads. Two 30' and 60 spots, are supported through the line with radio, online and OOH. 

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