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Aldi Australia – Go A Little Extra

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This fun campaign created for Aldi Australia by Sydney agency BMFpushes the message that you can ‘Go a Little Extra’ at Christmas without overspending. 

Directed by Hamish Rothwell through Good Oil, the quirky hero film features a couple who find themselves all at sea after getting creative with their turkey delivery system. 

Other iterations include two shorter spots, Panettone and Champagne, which continue the theme of going large for less, and an online Christmas recipe generator called the ‘Festive Extra-nator’ to help Aussies prepare for the big day. 

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