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Credits
View on- Agency McCann/Paris
- Production Company Iconoclast France
- Director We Are From LA
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Credits
View on- Agency McCann/Paris
- Production Company Iconoclast France
- Director We Are From LA
- Ad Agency Beauty@Gotham/New York
- VFX Mathematic
- Sound PH Schmooze
- DP Nicolas Loir
- Executive Producer Camille Lambert
- Production Designer Laura Sabat
- Head of Post Production Cyril Bordesoulle
- Post Producer Yelena Dos Santos
- Editor Edouard Mailaender
- Colorist Arthur Paux
- CEO/Producer Guillaume Marien
- VFX Supervisor Yann Aldabe
- Producer Claire English
- Associate Creative Director Eric Landowski
- Chief Creative Officer Alex Lopez
- Chief Creative Officer Julien Calot
- Chief Creative Officer Hans Dorsinville
- Executive Creative Director Liam Fearn
- HP Thibault Blacque-Belair
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Credits
powered by- Agency McCann/Paris
- Production Company Iconoclast France
- Director We Are From LA
- Ad Agency Beauty@Gotham/New York
- VFX Mathematic
- Sound PH Schmooze
- DP Nicolas Loir
- Executive Producer Camille Lambert
- Production Designer Laura Sabat
- Head of Post Production Cyril Bordesoulle
- Post Producer Yelena Dos Santos
- Editor Edouard Mailaender
- Colorist Arthur Paux
- CEO/Producer Guillaume Marien
- VFX Supervisor Yann Aldabe
- Producer Claire English
- Associate Creative Director Eric Landowski
- Chief Creative Officer Alex Lopez
- Chief Creative Officer Julien Calot
- Chief Creative Officer Hans Dorsinville
- Executive Creative Director Liam Fearn
- HP Thibault Blacque-Belair
The concept for Feed Your Style, directed by We Are From LA through Iconoclast, evolved from the brand’s original acronym, As Seen On Screen.
The spot delves into the many ways in which on-screen culture can inspire us to explore new styles. It also demonstrates how fashionistas are only a few swipes away from finding the perfect item of clothing through ASOS to explore their favourite new trends.
Composed of bright, stylised shots connected with creative transitions that reference smartphones and social media, the initiative stars a diverse range of fashion fanatics who scroll and swipe their way through a glamorous world of clothing and accessory possibilities.
