Bell shows the horror of bad internet
In a lovingly-produced scary movie spoof, Leo Burnett Toronto and Soft Citizen directing duo Aircastle capture the creeping menace of crappy connections.
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Credits
View on- Agency Leo Burnett/Toronto
- Production Company Soft Citizen
- Director Aircastle
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Credits
View on- Agency Leo Burnett/Toronto
- Production Company Soft Citizen
- Director Aircastle
- Transfer Facility The Vanity
- Music House Eggplant Music & Sound
- Vancouver Service Company Film Group
- Head of Production Renee Poulin
- Creative Director Marcus Sagar
- Copywriter Jason Sweeny
- Art Director Kyle Scotland
- Group Account Director Kristine Black
- Producer Kali Kyriazis
- Managing Director Eva Preger
- Head of Production Rob Burns
- Executive Producer Link York
- Line Producer Kelly King
- Director of Photography Peter Simonite
- Production Designer Caitlin Byrnes
- Editor Brian Williams / (Editor)
- Assistant Editor Corinne Grans-Wood
- Colorist Wade Odlum
- Music Director Rocco Gagliese
- Executive Producer Nathan Miles
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Credits
powered by- Agency Leo Burnett/Toronto
- Production Company Soft Citizen
- Director Aircastle
- Transfer Facility The Vanity
- Music House Eggplant Music & Sound
- Vancouver Service Company Film Group
- Head of Production Renee Poulin
- Creative Director Marcus Sagar
- Copywriter Jason Sweeny
- Art Director Kyle Scotland
- Group Account Director Kristine Black
- Producer Kali Kyriazis
- Managing Director Eva Preger
- Head of Production Rob Burns
- Executive Producer Link York
- Line Producer Kelly King
- Director of Photography Peter Simonite
- Production Designer Caitlin Byrnes
- Editor Brian Williams / (Editor)
- Assistant Editor Corinne Grans-Wood
- Colorist Wade Odlum
- Music Director Rocco Gagliese
- Executive Producer Nathan Miles
The setup is simple: a wholesome family steps into a seemingly idyllic holiday property, only to uncover the true horror that lies within...
It may seem like the plot of a thousand straight-to-video slashers, but with The Rental, Leo Burnett Toronto and Soft Citizen have hilariously subverted the genre to create a genuinely funny spot that speaks to a real terror for all of us - bad internet!
Affectionately aping genre tropes, comedy directing duo Aircastle does a brilliant job of building the tension, leading to a nicely-delivered punchline that is scarily witty.
