Brian Cox gets wheely serious about overworking
In a summery campaign from coconut spirit brand Malibu, the Scottish actor pulls on his skates and encourages workers to clock off.
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company PRETTYBIRD/UK
- Director Tim Heidecker
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company PRETTYBIRD/UK
- Director Tim Heidecker
- Executive Producer Ted Thornton
- Editing (Social) WracK London (In-House at Wieden + Kennedy/London)
- Editing Stitch
- Retouching Stanley's Post
- VFX Company Black Kite Studios
- Colorist George Kyriacou
- Sound Design 750mph
- Music Company Resister
- Production Co. (Photography) CANADA/UK
- Creative Director Freddy Taylor
- Creative Director Philippa Beaumont
- Senior Creative Brendan Madden
- Senior Creative Spencer Llewellyn
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Head of Production (HP) Richard Adkins
- Head of Production (HP) Amy Leach
- Executive Producer Anna Neilson
- Producer Ross Taylor
- Managing Director Emily Rudge
- Head of Production Fiona Bamford-Phillips
- Producer Jane Lloyd
- Production Designer/Art Director Laura Sabat
- DP Tom Townend
- Editor (Social) Xoan Carr
- Producer (Social) Jade Lamb
- Editor Tim Hardy
- Assistant Editor Laura Zvarikova
- Executive Producer Maggie McDermott
- VFX Supervisor Jonathan Box
- Executive Producer Tamara Mennell
- Sound Designer Jake Ashwell
- Producer Carla Thomas
- Executive Producer Olivia Ray
- Executive Producer (Photography) Maria Vives
- Talent Brian Cox
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/London
- Production Company PRETTYBIRD/UK
- Director Tim Heidecker
- Executive Producer Ted Thornton
- Editing (Social) WracK London (In-House at Wieden + Kennedy/London)
- Editing Stitch
- Retouching Stanley's Post
- VFX Company Black Kite Studios
- Colorist George Kyriacou
- Sound Design 750mph
- Music Company Resister
- Production Co. (Photography) CANADA/UK
- Creative Director Freddy Taylor
- Creative Director Philippa Beaumont
- Senior Creative Brendan Madden
- Senior Creative Spencer Llewellyn
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Head of Production (HP) Richard Adkins
- Head of Production (HP) Amy Leach
- Executive Producer Anna Neilson
- Producer Ross Taylor
- Managing Director Emily Rudge
- Head of Production Fiona Bamford-Phillips
- Producer Jane Lloyd
- Production Designer/Art Director Laura Sabat
- DP Tom Townend
- Editor (Social) Xoan Carr
- Producer (Social) Jade Lamb
- Editor Tim Hardy
- Assistant Editor Laura Zvarikova
- Executive Producer Maggie McDermott
- VFX Supervisor Jonathan Box
- Executive Producer Tamara Mennell
- Sound Designer Jake Ashwell
- Producer Carla Thomas
- Executive Producer Olivia Ray
- Executive Producer (Photography) Maria Vives
- Talent Brian Cox
As the summer approaches, coconut alcoholic drink Malibu has enlisted the help of Scottish actor Brian Cox and agency Wieden + Kennedy to help workers Clock Off work on time and enjoy the things they love.
At the heart of the campaign is this fun hero film directed by Tim Heidecker through PRETTYBIRD, in which Cox realises he is pointlessly overworking and is inspired to clock off - roller-skating down a sun-soaked beachside boulevard and heading to the sands for a Malibu Piña Colada.
Corporate satire influencers @_businesscasualty and @christianmaldonado also feature in the film and join the campaign for social launches including their own channels. Meanwhile, Greer Cohen reprises her viral role as a waitress for the video.
