BritBox's filmmaking masterclass
In a complex, continuous, 14+ hour shoot, Uncommon New York and streaming service BritBox have created a compelling film that highlights on-screen craftsmanship.
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Credits
View on- Agency Uncommon/New York
- Production Company BLINKINK
- Director Nicos Livesey
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Unlock full credits and more with a shots membership
Credits
View on- Agency Uncommon/New York
- Production Company BLINKINK
- Director Nicos Livesey
- Sound Design & Mix Soundtree Music
- Executive Producer Bart Yates
- Executive Producer Josef Byrne
- Head of Production Alex Halley
- Producer Sebastian Jowers
- DP Simon Chaudoir
- Editor Nick Armstrong
- Colorist Hannibal Lang
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/New York
- Production Company BLINKINK
- Director Nicos Livesey
- Sound Design & Mix Soundtree Music
- Executive Producer Bart Yates
- Executive Producer Josef Byrne
- Head of Production Alex Halley
- Producer Sebastian Jowers
- DP Simon Chaudoir
- Editor Nick Armstrong
- Colorist Hannibal Lang
Streaming service BritBox has today released a new campaign called See It Differently which highlights the distinctiveness and craft of British entertainment via one captivating, continuous take.
As AI-driven ads have started to gain traction within the industry, this campaign is an ambitious, cinematic feat which draws on traditional production craftsmanship. Captured over more than 14 hours using a dynamic, highly choreographed, single-shot sequence, filmed at one frame per second using a precision motion control unit, the film takes viewers on a journey behind the artistry, technique and sheer dedication it takes to craft truly great British television.
Created by Uncommon New York and directed by Nicos Livesey through BLINKINK, the 90-second spot follows one actor as they shapeshift through four different genres, employing perspective-shifting techniques to underscore the feeling of being transported elsewhere.
To read an interview with Uncommon Global Creative Partner, Sam Walker about the making of the film, click here.
Credits
View on- Agency Uncommon/New York
- Production Company BLINKINK
- Director Nicos Livesey
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Uncommon/New York
- Production Company BLINKINK
- Director Nicos Livesey
- Sound Design & Mix Soundtree Music
- Executive Producer Bart Yates
- Executive Producer Josef Byrne
- Head of Production Alex Halley
- Producer Sebastian Jowers
- DP Simon Chaudoir
- Editor Nick Armstrong
- Colorist Hannibal Lang
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/New York
- Production Company BLINKINK
- Director Nicos Livesey
- Sound Design & Mix Soundtree Music
- Executive Producer Bart Yates
- Executive Producer Josef Byrne
- Head of Production Alex Halley
- Producer Sebastian Jowers
- DP Simon Chaudoir
- Editor Nick Armstrong
- Colorist Hannibal Lang
Above: A video showing both the on-air spot, and the crew's efforts behind the scenes.
The production was a monumental undertaking, with the camera shutter needing to be replaced three times, ice packs and fans used on and around the camera to prevent overheating, and the crew taking shifts to ensure shooting was never paused.
The epic shoot showcases various film production techniques, from old to new, to pull off the execution, from matte painting backdrops, transformative makeup, prosthetics and costumes, to intricate miniatures and set design and in-camera explosions, all the way up to modern LED screen CGI (also created live in-camera).
“For me, this project was all about celebrating the craft of filmmaking — the magic of transformation, the precision of choreography, and the human ingenuity behind every frame," said Livesey. "We wanted to capture that thrill of watching something unfold in real time, where every element — performance, camera movement, costume, make-up — has to align perfectly. It’s a testament to the skill and dedication of everyone involved, and a reminder of why real, tangible filmmaking still has the power to mesmerise.”
A separate, behind the scenes film, which draws back the curtain even further on how the spot was made, can be seen above.
