Bud Light’s forever blowing bubbles
The beer brand promotes its beer-less Hard Seltzer with a joyful TVC full of glorious globules.
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Credits
View on- Agency The Martin Agency/Richmond
- Production Company Tomorrow/USA
- Director Andrew Donoho
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Credits
View on- Agency The Martin Agency/Richmond
- Production Company Tomorrow/USA
- Director Andrew Donoho
- Senior Producer Sebastian Rzepa
- Program Management Andy Singer
- Executive Creative Director Jerry Hoak
- Group Creative Director Mike Kelley
- Senior Copywriter Evan Barkoff
- Acct. Supervisor Corinne Barrow
- Sr Art Director Anna N. Vaughan
- Senior Producer Patrick Mack
- Producer Ian Blair
- Assoc Producer Andy Singer
- DP Idan Menin
- CD Benjamin Webber
- CD Britta McPherson
- VFX Supervisor Andrew Deneau
- Data Wrangler VFX Cael Liakos-Gilbert
- Director/Editor Rick Russell
- Executive Producer Sarah Roebuck
- Colorist Matt Osborne / (Colorist)
- Production Service Goodgate
- Goodgate Ariadna Llovet
- Director Andrew Donoho
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Credits
powered by- Agency The Martin Agency/Richmond
- Production Company Tomorrow/USA
- Director Andrew Donoho
- Senior Producer Sebastian Rzepa
- Program Management Andy Singer
- Executive Creative Director Jerry Hoak
- Group Creative Director Mike Kelley
- Senior Copywriter Evan Barkoff
- Acct. Supervisor Corinne Barrow
- Sr Art Director Anna N. Vaughan
- Senior Producer Patrick Mack
- Producer Ian Blair
- Assoc Producer Andy Singer
- DP Idan Menin
- CD Benjamin Webber
- CD Britta McPherson
- VFX Supervisor Andrew Deneau
- Data Wrangler VFX Cael Liakos-Gilbert
- Director/Editor Rick Russell
- Executive Producer Sarah Roebuck
- Colorist Matt Osborne / (Colorist)
- Production Service Goodgate
- Goodgate Ariadna Llovet
- Director Andrew Donoho
Created by The Martin Agency, and directed by Andrew Donoho, through Tomorrow, the cinematic spot is packed with mouthwateringly juicy colours.
Titled Truckin' Bubbles, the ad – in its celebration of colour and bounce – is a distant relative of Sonia Bravia's epic 2005 spot Bouncing Balls.
Set in a parched desert setting, the bubbles escape from their Bud Light truck and shine out against the beige background – a symphony of rainbow orbs, dancing to the soulful groove of Colors, by Black Pumas.
The campaign aims to clear up the misconception that Bud Light’s Hard Seltzer is a beery tipple, when instead the range of drinks – including the new Sangria Splash – are fruity concoctions made from sugar cane alcohol and natural fruit flavours.
