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Center Parcs – Cycling

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This heartfelt campaign created by Brothers And Sisters through Pulse Films for Center Parcs celebrates the role its six destinations across the UK and Ireland play in helping families create memories across generations. 

The campaign was directed by Phoebe Arnstein and consists of two creatives, titled Rapid and Cycling. Both spots feature a touching montages of home video style footage with a nostalgic feeling, telling the story of two intergenerational families' holidays throughout the years, set to the soundtrack of Tom Odell’s Grow Old with Me

The young couples from the start of the stories grow up to share their love of the Center Parcs experience with their children, and subsequently their grandchildren, delivering the message that moments made at Center Parcs last a lifetime.

Center Parcs – Rapids

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