Dettol's clean and clear campaign
McCann London and director Joe Dixon create a straight-to-the-point spot about the cleaning brand's repurposing abilities.
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Credits
View on- Agency McCann/London
- Production Company OTO Film
- Director Joe Dixon
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Credits
View on- Agency McCann/London
- Production Company OTO Film
- Director Joe Dixon
- Editing Stitch
- Post-Production & Retouching Craft/London
- Chief Creative Officer Robert Doubal
- Chief Creative Officer Laurence Thomson
- Creative Director Matt Crabtree
- Creative Gemina Flores
- Creative Jemma Burgess
- Design Director Max Henderson
- Senior Designer Matt Manlove
- Agency Producer Jackie Ankelen
- Producer Dan Savage
- DP Jakub Moloney
- On-line Editor Joe Walmsley
- Editor Max Windows
- Colourist Ollie Gill
- Sound Design/Mix Josh Younger
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/London
- Production Company OTO Film
- Director Joe Dixon
- Editing Stitch
- Post-Production & Retouching Craft/London
- Chief Creative Officer Robert Doubal
- Chief Creative Officer Laurence Thomson
- Creative Director Matt Crabtree
- Creative Gemina Flores
- Creative Jemma Burgess
- Design Director Max Henderson
- Senior Designer Matt Manlove
- Agency Producer Jackie Ankelen
- Producer Dan Savage
- DP Jakub Moloney
- On-line Editor Joe Walmsley
- Editor Max Windows
- Colourist Ollie Gill
- Sound Design/Mix Josh Younger
Sometimes you don't need flashy visuals or a budget-bashing VFX element to sell your wares, instead relying on good old-fashioned brevity.
Such is the case for McCann London's witty and wry campaign for Dettol's new Refill range, expressing the simple fact that it Makes any bottle a bottle of Dettol through tight copy, playful VO and some comedic edits.
With some snappy direction from Joe Dixon, through OTO Film in Poland, the spot's punchy proposition, plus it's joyfully tongue-tangling refrain, makes it a message that's hard to miss.
