Philips Avent's women of the hour
The baby equipment brand launches a thought-provoking campaign calling for more 'me time' for mums of small tots.
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Credits
View on- Agency Le Pub/Amsterdam
- Production Company Wenneker
- Director Rune Milton
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Credits
View on- Agency Le Pub/Amsterdam
- Production Company Wenneker
- Director Rune Milton
- Executive Producer Moniek Sterk
- VFX Chemistry Film/Copenhagen
- VFX Supervisor Mikael Balle
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Milos Obradovic
- Executive Creative Director Sandrine Le Goff
- Executive Creative Director Jessica Kersten
- Art Director Barbara Ryan
- Digital Art Director Alejandro Gutierrez
- Digital Copywriter Nikolaj Malchev
- Executive Producer Francesca Zazzera
- Producer Niko Koot
- Producer Tania Dal Pra
- Producer Veronica Bottanelli
- DP Daniel Voldheim
- Editor Adam Nielsen
- Colorist Nurali Kushkov
- Head of Production Camilla Nilsson
- Sound Designer Kevin Koch / (Sound Designer)
- Composer Jonas Horsted Larsen
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Le Pub/Amsterdam
- Production Company Wenneker
- Director Rune Milton
- Executive Producer Moniek Sterk
- VFX Chemistry Film/Copenhagen
- VFX Supervisor Mikael Balle
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Milos Obradovic
- Executive Creative Director Sandrine Le Goff
- Executive Creative Director Jessica Kersten
- Art Director Barbara Ryan
- Digital Art Director Alejandro Gutierrez
- Digital Copywriter Nikolaj Malchev
- Executive Producer Francesca Zazzera
- Producer Niko Koot
- Producer Tania Dal Pra
- Producer Veronica Bottanelli
- DP Daniel Voldheim
- Editor Adam Nielsen
- Colorist Nurali Kushkov
- Head of Production Camilla Nilsson
- Sound Designer Kevin Koch / (Sound Designer)
- Composer Jonas Horsted Larsen
Created by Le Pub/Amsterdam for Philips Avent, this touching initiative is based on the rather shaming stats that two in three mums of little 'uns have less than one hour for a day of time for themselves.
Part of the #ShareTheCare platform, it comprises a sweet film directed by Rune Milton, through Wenneker, that features some hands-on dads doing the right thing. There's also a film of the outdoor activation in New York on 10 March that featured women responding to the fact that with the clocks going back that day they effectively even lost those measly precious 60 minutes.
Credits
View on- Agency Le Pub/Amsterdam
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Milos Obradovic
- Executive Creative Director Sandrine Le Goff
- Executive Creative Director Jessica Kersten
- Art Director Barbara Ryan
- Digital Art Director Alejandro Gutierrez
- Digital Copywriter Nikolaj Malchev
- Executive Producer Francesca Zazzera
- Producer Niko Koot
- Producer Tania Dal Pra
- Producer Veronica Bottanelli
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Le Pub/Amsterdam
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Milos Obradovic
- Executive Creative Director Sandrine Le Goff
- Executive Creative Director Jessica Kersten
- Art Director Barbara Ryan
- Digital Art Director Alejandro Gutierrez
- Digital Copywriter Nikolaj Malchev
- Executive Producer Francesca Zazzera
- Producer Niko Koot
- Producer Tania Dal Pra
- Producer Veronica Bottanelli
