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DHL – Keep Up with the Clicks

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Created by 180 Amsterdam, DHL's new global campaign captures the humanity at the centre of e-commerce in a world that has never relied on it more.

E-commerce grew more in a few months in 2020 than it has done for the last ten years as people became almost entirely dependent on online shopping, and this spot, from Merman director Martin Krejci, demonstrates e-commerce's simplicity and flexibility.

Keep Up with the Clicks tells a brief history of e-commerce, depicting the challenges merchants face to stay ahead of the global e-commerce curve, and why having a partner like DHL is vital to success.

Keep Up with the Clicks is a flowing journey through the DHL universe, following the pressures e-tailers face as they try to keep up with the clicks to the joy at watching their business grow," says John Messum, Creative Director at 180 Amsterdam. "It demonstrates the seamless efficiency of the DHL world, in a year that has never relied on e-commerce more.”

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