Every day's a school day in new DfE film

The London office of Havas has unveiled the latest instalment of its teacher recruitment campaign for the Department for Education (DfE), Every Lesson Shapes a Life. 

The spot, which was directed by ThirtyTwo through Pulse Films London, stars Addison Brown, a real teacher from Bedford High School in Leigh, Greater Manchester. Titled Tuesday, the near two-minute film paints an authentic, intimate portrait of a single day in the life of a teacher and celebrates the energy and care he pours into his job every day. It also aims to emphasise the unique nature of the career – full of colour, creativity, vibrancy and variety – and the fact that no two days are the same. The spot follows Havas’ original Every Lesson Shapes a Life film, which broke in October 2018 and followed one girl’s journey through school. 

“Insofar as such a thing exists, we wanted to capture a ‘typical’ day in the life of a teacher – showcasing the creativity, variety and dynamism the career offers those within it on a day-to-day basis," said Jennifer Black, Managing Director at Havas London. "By shifting our focus from one pupil to one teacher, we hope we’ve captured not just the remarkable dedication of teachers up and down the country, but also the immense satisfaction they take from this uniquely rewarding and worthwhile career.”