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McDonald's – What If...

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Conceived by TBWA\Neboko and directed by David Eilander through Holy Fools, this enjoyable ad depicts a variety of scenarios in which a time-poor man finds that a chicken-based meal is the ideal solution. 

With a zingy soundtrack and clever VFX-aided settings, the film What if... sees the chap's speedy McChicken snacks get him through a whirlwind of reality-twisting adventures. 

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