French ad puts the glamour into gambling
Rosapark’s new campaign for ParionsSport beats the odds by elevating betting to an aspirational pastime.
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Credits
View on- Agency Rosapark/Paris
- Production Company Boogie Nights
- Director Daisy Zhou | (Director/DP)
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Credits
View on- Agency Rosapark/Paris
- Production Company Boogie Nights
- Director Daisy Zhou | (Director/DP)
- Post Production Small
- Sound Designer PH Schmooze
- Creative Director Jean-Francois Sacco
- Creative Director Gilles Fichteberg
- Copywriter Nicolas Gadesaude
- Art Director Julien Saurin
- Head of TV Production Elodie Jonquille
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Rosapark/Paris
- Production Company Boogie Nights
- Director Daisy Zhou | (Director/DP)
- Post Production Small
- Sound Designer PH Schmooze
- Creative Director Jean-Francois Sacco
- Creative Director Gilles Fichteberg
- Copywriter Nicolas Gadesaude
- Art Director Julien Saurin
- Head of TV Production Elodie Jonquille
Ads for betting brands often tend to go for humour – possibly to emphasise that gambling is largely just a spot of fun, deflecting from any unfortunate associations it can have with ruinous addiction or bankruptcy.
You can trust the French, however to find a way to make placing bets seem achingly cool.
Rosapark has created a two slick, visually arresting new films, one online and one in-store for French sports betting outfit ParionsSport, directed by Daisy Zhou through Boogie Nights, with music specially remixed by Else and rapper A2H.
The films make bettors look better by celebrating them as passionate, cool-headed experts, adept at planning and predicting, who are having fun, but in a typically Gallic stylish way. There is also a 'Making Of' version.
