Heineken celebrates beer-adjacent activities
To mark International Beer Day today the alcohol brand raises a glass to all the fun things that go on around booze that can result in the phenomenon of ale-abandonment.
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Credits
View on- Agency Le Pub/Milan
- Production Company Tempomedia Filmproduktion GmbH
- Director Alex Feil
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Credits
View on- Agency Le Pub/Milan
- Production Company Tempomedia Filmproduktion GmbH
- Director Alex Feil
- Colorist Matthieu Toullet
- Post Company GABHA STUDIOS
- Post Company Prodigious Frankfurt
- Sound Design Disc to Disc
- Music Agency Sizzer Amsterdam
- Chief Creative Officer Mihnea Gheorghiu
- Chief Creative Officer Felipe Cury
- Global Creative Director Eoin (Owen) Sherry
- Executive Creative Director Gregory Kickow
- Head of Art Andrea Ferlauto
- Creative Director Marie Poumeyrol
- Creative Director Yan Prado
- Associate Creative Director Alessandro Agnellini
- Associate Creative Director Fernando Dominguez
- Senior Copywriter Katharina Höller
- Senior Art Director Joao Araujo
- Copywriter Zelda Ridgway
- Art Director Alice Berlande
- Producer Martina Mozzillo
- Executive Producer Vera Portz
- Producer Gunnar Meyer
- DP Paul Guilhaume
- Editor Iain Whitewright
- Editor Fabrizio Squeo
- Music Supervisor Richard Aardenburg
- Music Producer Mees Van der Velde
- Executive Creative Director Michiel Marsman
- Executive Music Supervisor Sander van Maarschalkerweerd
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Le Pub/Milan
- Production Company Tempomedia Filmproduktion GmbH
- Director Alex Feil
- Colorist Matthieu Toullet
- Post Company GABHA STUDIOS
- Post Company Prodigious Frankfurt
- Sound Design Disc to Disc
- Music Agency Sizzer Amsterdam
- Chief Creative Officer Mihnea Gheorghiu
- Chief Creative Officer Felipe Cury
- Global Creative Director Eoin (Owen) Sherry
- Executive Creative Director Gregory Kickow
- Head of Art Andrea Ferlauto
- Creative Director Marie Poumeyrol
- Creative Director Yan Prado
- Associate Creative Director Alessandro Agnellini
- Associate Creative Director Fernando Dominguez
- Senior Copywriter Katharina Höller
- Senior Art Director Joao Araujo
- Copywriter Zelda Ridgway
- Art Director Alice Berlande
- Producer Martina Mozzillo
- Executive Producer Vera Portz
- Producer Gunnar Meyer
- DP Paul Guilhaume
- Editor Iain Whitewright
- Editor Fabrizio Squeo
- Music Supervisor Richard Aardenburg
- Music Producer Mees Van der Velde
- Executive Creative Director Michiel Marsman
- Executive Music Supervisor Sander van Maarschalkerweerd
Created by Le Pub/Milan, with a film, Forgotten Beers, directed by Alex Feil through Tempomedia, this bold and unusual campaign for Heineken posits the idea that "the best part of having a beer, isn't the beer".
There is the attendant football watching, greeting mates, flirting and occasionally, on a lucky night, a spot of snogging – activities that can often result in the actual glass of booze finding itself undrunk and very much on the party periphery.
The ad is part of a wider social media strategy involving micro-influencers, meme creators and social comedians to create a wide variety of UGC that embraces the brand’s message.
