Honda spot hits home the horror of collision
Ringan Ledwidge directs impactful ad highlighting the wide-ranging consequences of road deaths.
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Credits
View on- Agency RPA/Los Angeles
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
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Credits
View on- Agency RPA/Los Angeles
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency RPA/Los Angeles
- Production Company Rattling Stick/USA
- Director Ringan Ledwidge
You know that heart-pounding, falling-down-a-lift shaft moment when you nearly step out in front of a truck?
This campaign, sensitively directed by Ringan Ledwidge out of Rattling Stick’s US office, cleverly recreates and extends that horrible sensation by portraying a ‘what if’ vehicle-pedestrian collision.
Created by RPA, Safety For Everyone, is a moving portrayal of how one pedestrian’s sudden death can affect the lives of those around him. In this instance, he is saved by such safeguards as Honda’s collision mitigating braking systems and its advanced sensing mechanisms.
Last year, in the US, 40,000 people died in vehicle crashes.
