Rainbow Six aims high (and wide)
This campaign for the new iteration of the long-running Tom Clancy series targets players with a laughably bad aim, but a decidedly deadly plan.
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Credits
View on- Agency CLM BBDO/Paris
- Production Company Big Productions
- Director Jean-Baptiste Saurel
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Credits
View on- Agency CLM BBDO/Paris
- Production Company Big Productions
- Director Jean-Baptiste Saurel
- Post Production Firm Studio
- Sound Design The
- Creative Director Benjamin Dessagne
- Creative Director Stephane Santana
- Production Director Isabelle Darroman
- Chief Operator Nicolas Karakatsanis
- Editor Walter Mauriot
- Post Producer Natacha Dolard
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency CLM BBDO/Paris
- Production Company Big Productions
- Director Jean-Baptiste Saurel
- Post Production Firm Studio
- Sound Design The
- Creative Director Benjamin Dessagne
- Creative Director Stephane Santana
- Production Director Isabelle Darroman
- Chief Operator Nicolas Karakatsanis
- Editor Walter Mauriot
- Post Producer Natacha Dolard
Ubisoft has launched a new campaign for its game Tom Clancy's Rainbow Six Siege.
Inspired by Clancy's novels, the game pits teams of players from around the world against each other but, unlike some other similar games, this spot highlights that in Rainbow Six you need to be a cut above. To be a good player it's not enough to just be fast, to have good reflexes or be able to aim well; to win, you have to be organised, coordinated and always have a plan.
Created by CLM BBDO Paris and directed by Jean-Baptiste Saurel through Big Productions, the film is a mix of live-action and animation that fuses dramatic action with a comedic story that focuses on a player's bad aim.
